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Dietary Specials - Gluten Free - it's my choice
Top Date
/2
June
2010
Tasty new website for gluten free food label



Coeliacs and people with a gluten or wheat allergy or intolerance have access to new recipe ideas, tips, advice and an interactive forum, thanks to the launch of the brand new dietary specials (ds) website, www.dietaryspecials.co.uk.

The market leading gluten and wheat free brand’s new website has been launched in response to customer demand, and the new look www.dietaryspecials.co.uk provides an online support network for people who can’t eat gluten or wheat. It’s packed with information on living with food intolerance, new products and recipes – including a video recipe section – and visitors can also sign up for free goodies and get support and tips from others on the website’s forum.

Michelle Shinn, Retail Brand Manager at ds said it’s all about choice: “Our customers are always telling us they find it difficult to access information about their condition – whether they have coeliac disease, or any intolerance to wheat or gluten. They also want more choice in what they can eat – both in terms of products and recipe ideas. So we’re simply responding to what our customers want as part of our commitment to them. We’re already making delicious foods and now we want to provide a more interactive backdrop to that.

”We already have a popular e-newsletter, blog, Twitter and Facebook pages, and the new website is another way we can talk with our customers and actively engage with them about both our products, and other issues or comments they have regarding their condition.”

ds is committed to offering more choice with its growing range of free from foods, which includes fresh breads, pasta, pizzas and frozen meals, and is available in most major supermarkets.

For more information about the ds range of gluten and wheat free products visit www.dietaryspecials.co.uk

Journalists looking for product information, interviews or feature contributions should contact Claire Briscoe at Beattie Communications on 0161 216 4268 or email nutritionpoint@beattiegroup.com


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