Nutrition Point, the UK’s leading supplier of gluten and wheat free foods has today announced a partnership with Lloydspharmacy, which will see many of its Dietary Specials (DS gluten free) products available in its online store.

Traditionally coeliacs and other people who cannot eat foods containing gluten or wheat have received their staple food products on prescription and have then travelled to the supermarket to purchase extras or ‘top up’ shop. However, this new initiative means customers will also be able to order other gluten free products, not available on prescription, for delivery direct to their front door.

Emma Herring, Retail Brand Manager from Nutrition Point, said: “Coeliac disease is a condition which can only be controlled by following a gluten and wheat free diet and we’re hoping this new partnership will really make things easier for coeliacs and other people who enjoy our DS gluten free products.

“We’re helping Lloydspharmacy create a valuable one stop shop for customers, and hopefully people will enjoy the convenience of being able to order their prescription and additional gluten free products online, in one place.

“We’re keen to add more gluten free products to the available range and to develop a long-term relationship with Lloydspharmacy.”

“More than 45 per cent of people in the UK have a food allergy or intolerance and an estimated one in 100 have coeliac disease. Lloydspharmacy already serve many coeliacs who receive their gluten free prescription foods and we’re pleased to be able to improve the choice available to those customers.”

Lloydspharmacy will be stocking Dietary Specials' gluten free Rice Cakes, Chocolate and Orange Crispy Bars, Chocolate, Apricot and Raisin Crispy Bars, Cornflakes and Sweet Breakfast Rolls.

The range will be launched on www.Lloydspharmacy.co.uk with an Introductory Offer of Save 25% on all gluten free products (promotion available 28 July – 24th August) and an online promotional campaign including Google Adwords, e-marketing, e-newsletters, Facebook and Twitter.

For further information please contact Claire Briscoe or Lauren Wood at Beattie Communications on 0161 216 4274 or email nutritionpoint@beattiegroup.com