our story
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1998 |
| Businessman Chris Hook is frustrated by the lack of choice and innovation in gluten and wheat free foods for his wheat intolerant wife and son, so he sets up his own business, Nutrition Point. He imports gluten free mixes from the USA and sells them under the Dietary Specials (DS gluten free) brand. |
2000 |
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| Dietary Specials (DS gluten free) becomes the first brand to offer a home delivery gluten and wheat free range, the team delivered the gluten free products in vans then, and it was pretty cold! |
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2001 |
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| Demand grows fast and the gluten free home delivery business expands rapidly. Nutrition Point is keen for the gluten and wheat free range to be more widely available to people with Coeliac Disease and Wheat Intolerance and Wheat Allergy so they decide to approach the supermarkets. |
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2002 |
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| With the business growing significantly, Nutrition Point realise they need a partner who has the expertise in the gluten free market to offer consumers real choice and innovation. Dr Schar, who have been providing tasty gluten free foods for Coeliacs for over 25 years were the perfect partner. Nutrition Point now felt more equipped to approach the supermarkets and Sainsbury's were looking to stock some gluten free products... |
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2003 |
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| With Sainsbury's stocking a variety of gluten and wheat free products, the other supermakets were quick to follow and all now have a ds gluten free range, offering choice for people suffering with coeliac disease and wheat intolerance. |
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2005 |
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| The Brown Multigrain Loaf is launched into supermarkets and quickly becomes the nations's favourite gluten and wheat free bread, featuring in toasters and lunchboxes all over the country. |
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2007Dr Schar learns the the Glutafin and Trufree brands arefor sale in the UK and quickly decides that they will complement the ds brand perfectly. Nutrition Point now has a full range of gluten free brands, which cover both the prescription and retail markets. |
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2010 - future |
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| DS gluten free is repackaged into a new modern design and as we continue to develop new tasty gluten free foods, we look forward to the next ten years of providing great choice to people with coeliac disease, wheat allergy and wheat intolerance. |
