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Latest News from Dietary Specials
PRESS RELEASE - DECEMBER 2006
Nutrition Point’s Way to Improved Choice for Coeliacs
Warrington-based Nutrition Point Ltd, the UK and Ireland’s premier provider of high-quality gluten-free foods, has strengthened its market-leading position in the UK.
Nutrition Point’s parent company, Dr. Schär, acquired the whole Coeliac Business for an undisclosed sum from baby food and clinical nutrition market leader Numico. The purchase includes two high profile gluten-free brands: Glutafin and Trufree.
Chris Hook, Managing Director of Nutrition Point said:
“This acquisition will not only reinforce our position as market leaders but the combined understanding and expertise of our brands will help expand ranges and develop high quality products. The Trufree products compliment our existing Dietary Specials range and will further strengthen our position in the growing Free From sector in UK grocery multiples.
“Consumers will be still be able to enjoy the products they know and trust but also ultimately benefit from the choice and awareness that a consolidated sector will bring.”
Ulrich Ladurner, President of Dr. Schär GmbH described the deal as a “win win.” Schär will add the Glutafin brand to its existing European portfolio – whilst Nutrition Point will concentrate on developing the Trufree and Dietary Specials range of products in the UK & Ireland.
Dr.Schär, based in Burgstall, South Tyrol, Italy is forecasting group sales of 100 million euros in 2007 as a result of the deal.
Numico decided to offload its entire coeliac unit when it became clear that developing the business successfully would require further specialist investment and recruitment. Both the brand and the staff working in the coeliac unit will be taken over from Numico and integrated into the Schär group.